I WAS MCDONALD'S EMPLOYEE OF THE MONTH - TWICE!
This would have made a very good MBA thesis/project. Except that, in order to succeed, you have to consider bribery, using genetically modified plants, growth hormones, deploying questionable labour management (read: using dispensable and inexpensive juvenile service crews), launching objectionable marketing campaigns aimed at kids (or in my case, unsuspecting desktop weather tools!), or corrupting nutritionists and politicians. The finer points of a graduate business education that is spoken about, but never officially part of the curriculum. Yikes! Obviously, this simulation was written with a certain slant in mind. But with recent attention to this coporation's practices (the Super Size Me documentary, the Fast Food Nation book), it's worth more than a fleeting thought when you decide to order a Happy Meal!
By the way, cows in factory farms aren't mad, they're just misunderstood!
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